TFL
Insight:
People don’t take their large rucksacks off their backs on the tube, leading to accidents.
Some animals have backpacks too but at least we can take ours off.
People don’t take their large rucksacks off their backs on the tube, leading to accidents.
Some animals have backpacks too but at least we can take ours off.
Idea:
You’re not an animal.
CTA: Take your bag off*
*If you can.
To demonstrate our idea, we decided to go out and test it.
Note: Chrissy is the Camel
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