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Fishermans Friend



Insight:
When your anxious,  it can be hard to breathe
The menthol in Fishermans Friend makes it really easy to notice your breath.


Idea:
Find your breath in anxious situations










Hyperventilating bag attached with Fisherman friends .

 

Breathing exercises on the packet



Fishermans friends hosts meditations session as a mini breather from your day



Headspace x Fishermans friend collab, using the
sounds of the sea to help us calm down