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Mr Toms



Insight:
Peanut brittle, two main ingredients, nuts and caramel.


Idea:
So its, nuts, but sweet









Extending the idea further we collide the worlds of
nuts and sweet bringing back Jackass for a special show.





We also create our very comic!

Some potential lines:

SINKING A YACHT to create a reef for baby fishes

SAWING OFF A GOATS HORNS, so they can wear pretty hats

UNLEASHING A SWARM OF BEES AT A PICNIC,  to pollenate all flowers around them.

PULLING OFF SOMEONES TOENAILS, to get rid of their foot fungus

CHASING KIDS IN A LAMBORGHINI, to get them ready for sports day