Spotify

Insight:

People can explore and experiment with more
genres thanks to Spotify. When people ask you what
music do you listen to? It’s hard to say.

Idea:
The Genre-Less

Each item in the collection is released individually on Spotify
as singles until we have ‘The Genre-Less’ album. The artists featured on each single represent the genres that inspired the corresponding clothing item.

Using Spotifys data, we invite listeners with the most eclectic taste to an
exclusive pop-up event, where they can purchase the collection and enjoy
live performances of the songs.

We create an open playlist on Spotify, calling out to producers to
create their bests remixes of songs from different genres.

To drive some fame, we orchestrate a faux relationship between two artists
from distinct genres, having them showcase the collection at a red carpet event.

We might see the likes of Ed Sheeran and Sexxy Redd as they hold hands from their
opposite worlds.

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