Aviva Life Insurance
Insight:
We’re always told to be optimistic, pessimism is
a negative thing we shouldn’t indulge in.
We’re always told to be optimistic, pessimism is
a negative thing we shouldn’t indulge in.
Idea:
But life insurance, is inherently pessimistic.
So sometimes you need a little pessimism in your life.
But life insurance, is inherently pessimistic.
So sometimes you need a little pessimism in your life.
We collaborate with Ted Talk to put on the first ever demovtivational speech.
We create the Pessimist Guide to Life!
A darkly funny mock survival guide that
turns life’s little worries into big reasons to
get insured.
For example, one section could be:
How to write a will before holiday (because, turbulence).
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