Impossible Burger
Insight:
When we reduce cows to a piece of meat we forget that
they can be emotionally complex and deep animals.
Cows are living longer thanks to Impossible burger existing.
What are they up to now?
When we reduce cows to a piece of meat we forget that
they can be emotionally complex and deep animals.
Cows are living longer thanks to Impossible burger existing.
What are they up to now?
Idea:
Cows can live their best lives now
Cows can live their best lives now
We release the Cowlender
Sponsor a cow, name it and watch it grow up through the years with your own
personalised calendar. Instead of 1 year it is 20 years long - letting you see the
lifespan of your cow.
We hold a funeral in the meat section
Actors put out into the streets dressed as cows living their best lives.