Heinz
Insight:
You never get a enough heinz sauce in one sachet
Lots of people take extra heinz sachets from food places whenever they can
You never get a enough heinz sauce in one sachet
Lots of people take extra heinz sachets from food places whenever they can
Idea:
One is never enough
One is never enough
To solve this we release the biggest ketchup sachet the world has ever seen
Then we introduce the new accesory for all seasons and seasoning
We took our jacket to the streets and handed qr code ketchup to make sure
everyone had enough sachets for their chips after their night out.
We got tons of interaction as people tagged us in the morning.